The Digital Difference


Responsible for global interactive marketing at Lenovo. Key drive is to leverage metrics and analytics to ensure marketing is creatively and ROI driven. Currently operate a centralized Search engine marketing program through 35 countries with a multimillion $ spend per annum. Also responsible for global affiliate marketing development, shop engine development and display advertising on a global basis. Responsibilities include all traffic generation for direct shopping and ensuring our investments are ROI driven.

Key believer in the digital media momentum impacting all marketers globally. Be Prepared…its just started.


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  • digitaldifference: The web analytics systems need to do this- or data warehouses without it one of the key benefits of online advertising is lost. Some of the advertisin
  • digitaldifference: The smart marketers will drive this change and hopefully be rewardedwith thebest jobs in the online space.
  • kristasphere: Welcome to the blogosphere Gary.


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